story of the sale
From stale to sold – a strategic approach to find a buyer in days after it was on the market for months with another agent.
11540 ROCHESTER
Reintroducing an expired listing is not easy. Buyers and agents have already seen the property (and passed on it). When a major price drop or full-scale renovation is not needed, it’s all about strategy to enhance the presentation.
Smart, strategic improvements (that cost the sellers less than $5,000) made all the difference, and got it sold.
ELEVATED
TRANSFORMATION
Our in-house team handled every detail, from renovations to staging, so the sellers could focus on their life while we transformed the property in less than one week.
04
The sellers paid nothing out of pocket. We covered the costs of all improvements and staging, and they simply reimbursed at the close of escrow with no interest. No financial burden, just increased return.
03
Leveraging our team's unique expertise in real estate, development, and design, we identified a couple of improvements to enhance the property’s appeal. This included glazing the bathroom tiles to give them a more modern look, moving out some personal items of furniture and decor, and bringing in staging. The total cost for these improvements was under $5,000, yet it had a huge impact on the overall impression of the home.
02
The property had been on the market before—but it didn’t get the traction it could have. We identified two key challenges: the presentation didn't capture its full potential and the pricing was not competitive.
01
UNDERSTANDING WHY IT DID NOT SELL
SMART, SIMPLE IMPROVEMENTS
Zero Upfront Costs
ZERO INVOLVEMENT REQUIRED
Our launch was meticulously planned, with a comprehensive marketing campaign, across print and digital, reaching target buyers and ensuring maximum visibility.
The response was immediate. With a fresh new look, buyers were engaged from the start. In contrast to the previous listing, our approach created a buzz and led to offers within days.
06
STRATEGIC RELAUNCH & MARKETING
We conducted a detailed market analysis to ensure the condo was positioned at the optimal price point. Pre-marketing to our network of buyers and agents allowed us to gauge interest before officially hitting the market – without accumulating unnecessary days on market. Homes priced incorrectly can linger up to 45% longer, but our strategy generated immediate interest
05
Accurate Pricing Strategy
& after
before
We have worked with various realtors in the past. However, we didn’t like some who tried to put in less than the required effort or pressured us to make quick decisions. So, for the sale of our condo in West LA, we wanted to work with an agent who was willing to dedicate their full attention. Kyla totally focused on our property and went above and beyond our expectations. During escrow, some unexpected problems were identified through the buyer's inspections. We didn’t know how to resolve the situation. Fortunately, Kyla guided us through the resolution of all the issues, her extensive experience in development was a huge plus. We cannot imagine any other agent who could have helped us through the entire process better than Kyla. She was literally a lifesaver. She is extremely responsive and patient. She understands her clients’ needs and works for their interests. We recommend Kyla unconditionally.
