story of the sale
Multiple offers within just two days on the market – this CENTURY CITY condo attracted serious buyer interest AND SOLD QUICKER AND FOR A HIGHER PRICE THAN COMPARABLE PROPERTIES IN THE NEIGHBORHOOD. How did we DO IT? Keep reading to see how our UNIQUE, strategic approach transformed this property and led to a SUCCESSFUL sale.
2224 FOX HILLS
Not all homes need a full-scale renovation to command top dollar. This Westside condo was completely livable, just not updated to today's style. The seller initially planned to list the condo "as is," but we knew a few strategic updates could make all the difference. The seller did not pay anything upfront. We covered the cost of updates and staging, and she simply reimbursed at the close of escrow with no interest, allowing her to maximize their sale price without any financial burden.
Properties that buyers feel are move-in ready sell 40% faster than those buyers feel they need to renovate. That insight guided our approach.
ELEVATED
TRANSFORMATION
Our in-house team handled every detail, from renovations to staging, so the seller could focus on her life while we transformed the property in under one month.
04
The sellers paid nothing out of pocket. We covered the costs of all improvements and staging, and they simply reimbursed at the close of escrow with no interest. No financial burden, just increased return.
03
Leveraging our team's unique expertise in real estate, development, and design, we mapped out high-impact improvements. Not all renovations add value equally. Our tailored strategy ensured that each update contributed to both appeal and profitability. From material selections to strategic staging, every decision was made with the target buyer in mind.
02
We always begin with a walk-through and consultation. We identified key updates that would align with current market trends. The goal? Make the home feel fresh, stylish, and effortlessly move-in ready.
01
Consultation
STRATEGIC Plan to Maximize Return
Zero Upfront Costs
ZERO INVOLVEMENT REQUIRED
During our brief off-market phase before listing, we received three offers on the property that were higher than the seller expected, but she decided to stick with our original plan of going to market to maximize her return.
OFFERS RECEIVED OFF-MARKET
Our launch was meticulously planned, with a comprehensive marketing campaign, across print and digital, reaching target buyers and ensuring maximum visibility.
06
Strategic Launch & Marketing
Within just two days on the market, we received multiple offers. We guided our seller through the negotiation process and created a competitive bidding environment that led to her acceptance of an offer with a strong price and ideal terms.
07
Competitive Bidding Process
We conducted a detailed market analysis to ensure the condo was positioned at the optimal price point. Pre-marketing to our network of buyers and agents allowed us to gauge interest before officially hitting the market – without accumulating unnecessary days on market. Homes priced incorrectly can linger up to 45% longer, but our strategy generated immediate interest
05
Accurate Pricing Strategy
& after
before
I could not have asked for better agent than Kyla and her team. From my earliest meetings when I was just starting the process of selling to the close of escrow, she was so kind, thoughtful and intelligent. She gave me advice and suggestions and came up with a complete plan to transform our condo that needed a makeover to prep it for the market. I gave her my goals for the sale price and budget for the updates and then her team went to work! She handled all the renovations so beautifully and well within our budget and when we listed our condo it sold in less than a week we’ll above our asking price! I am so happy with our experience and feel really lucky to have worked with Kyla!
