THE SELLING PROCESS
Attracting the highest possible value for your home requires proper preparation, effective marketing, and an expert knowledge of local market conditions. We can help you navigate the process to ensure your experience is as positive as it is successful.
EVALUATING YOUR HOME
It is important to address any cosmetic or functional problems and discuss potential upgrades or improvements that may bring additional value to your sale. We will discuss strategy to ensure your home is in the best condition possible for attracting buyers.
MARKET + PRICING ANALYSIS
There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. We will conduct a market analysis of similar homes that have recently sold in your area. Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish a list price.
PROPER PREP
Preparing your home properly to sell makes a big difference in what a buyer is willing to pay for it. Depending on the condition of the home, there are a few key considerations: maintenance and repairs, renovations, upgrades, reducing clutter, updating paint colors, and addressing landscaping needs. We’ll front you the cost of home improvement services. When your home sells, you pay back the funds, with no interest.
GETTING MARKET READY
The focus of this process is to prepare your home to make a great first impression to invite the most desirable offers. It is advantageous to have the home professionally staged. Beautiful visuals and a compelling description are two powerful tools for selling your home. We work with best-in-class photographers and copywriters to present your home in its best light, make a positive first impression, and attract the right buyers.
PRE-MARKETING
We like to excite prospective buyers by pre-marketing listings. Nothing like wanting something you can’t have (yet). We also leverage our connections and start pre-marketing the property to our vast network of agents, buyers, and investors.
LISTING LAUNCHES
Once your home is listed on the MLS, it will be syndicated to 100+ real estate platforms domestically and an additional 60+ countries globally. This will help ensure we maximum exposure for your home.
FINDING THE RIGHT BUYER
We will host private showings and open houses. We’ll create a custom plan to attract the interest of the right buyers. We are constantly evaluating and re-evaluating our strategy. We keep a strong pulse on the market response and revise the strategy accordingly. Along the way, we’ll share metrics and updates with you.
OPTIMIZING THE OFFERS
As offers come in, we’ll review, raise counter offer options, and help you negotiate a contract between you and the buyers. Negotiations can involve many factors, including settling on a sale price, concessions, and financing. Once all parties reach an agreement, you will officially be under contract!
ESCROW & CLOSING !
Negotiations are only beginning when Escrow is opened. We’ll help you navigate through Escrow and closing, all the way through you handing over the keys.
